The ever fascinating Dan Gillmor, author of We the Media (see my previous post here), had an intriguing post on his Web log recently about newspaper archives.
As I'm sure you've noticed, links to some newspaper articles expire after a certain period. This is usually because a newspaper has moved the article from its free site to its paid site after a given time period, anywhere from three days to two weeks. Then you have to pay a fee to see the article. It's usually not a large fee -- maybe $3 -- but it's large enough that I can count on one hand the number of times I've paid for articles.
Gillmor suggests that papers open up their archives and make their money off of keyword-coded advertising. He has in mind something highly similar to the Google model, of small ads that appear along the side of the screen. So if you typed in "John Doe obituary", an advertisement for a local florist might pop up. Other upsides for the paper would be community goodwill and wider dissemination of its articles.
Gillmor's post original post is well worth reading; you can find it here.
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