Monday, June 02, 2008

If I seem tense ...

An article in American Journalism Review gets at some of the difficulties facing my beloved newspaper industry right now. It discusses projections made by consultant Mark Potts that show online advertising is not increasing fast enough -- not nearly fast enough -- to make up for the declines in print advertising.
(T)he scariest problem — which Potts himself points out — is that many papers won't share in the online growth. There will be winners and losers. And even as the industry as a whole survives, we may begin seeing, pretty soon, big American
cities with no daily newspaper.
"It's going to be really bloody, incredibly devastating," Potts predicts. "And I think there are going to be a lot of major metros that don't make it."

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