Friday, September 30, 2005

The "sponsored" archive

Advertising for the new film Capote has created an interesting nexus between journalism, archiving and literature. The marketing of the movie includes a "sponsored archive" at the newspapers web site. The url is -- note the "ads" -- http://www.nytimes.com/ads/capote/ .
The web page includes articles from The New York Times about Truman Capote, his star-studded private life, his great "nonfiction novel" In Cold Blood, and even his obituary. It has a timeline, too, with lots of photos. All in all, it's a beautifully done archive showcasing a great writer. And of course, there are prominent links to the official movie site.
A note at the top reads "The reprinting of these articles was paid for by Sony Pictures Classics. The Times was not involved in the selection of these articles or the production of this archive." If there was Times article saying "In Cold Blood" is a boring waste of time, I'll assume we won't see it here. I'll also assume that such a hypothetical article does not exist -- the book is a true classic.
Does it bother me that the Times is letting its content be used this way? Nope. The purists may balk, but the newspaper holds the rights to its own work. It is free to accept or reject such advertising solely at its discretion. On the positive side, the archive opens up a lot of free content for anyone to read.
My favorite bit is from Conrad Knickerbocker's review of "In Cold Blood," published Jan. 16, 1966. Knickerbocker begins by referencing an interview with Capote printed in the same day's paper:
As (Capote) says in his interview with George Plimpton, he wrote "In Cold Blood" without mechanical aids -- tape recorder or shorthand book. He memorized the event and its dialogues so thoroughly, and so totally committed a large piece of his life to it, that he was able to write it as a novel. Yet it is difficult to imagine such a work appearing at a time other than the electronic age. The sound of the book creates the illusion of tape. Its taut cross-cutting is cinematic. Tape and film, documentaries, instant news, have sensitized us to the glare of surfaces and close-ups. He gratifies our electronically induced appetite for massive quantities of detail, but at the same time, like an ironic magician, he shows that appearances are nothing.

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