Monday, April 18, 2005

Blink review

I wrote a review of Malcolm Gladwell's Blink. Read the whole thing here.
Here's how it starts:
When we contemplate the power of unconscious thought, it’s usually in the context of swirling sexual desire or perhaps a drug-fueled reverie—think Oedipus, Sigmund Freud, Salvador Dali, or Timothy Leary. But Malcolm Gladwell’s new book, Blink, makes the case that unconscious thought can help us with practical decisions in both work and life. According to Gladwell’s hypothesis, our brains are powerful organic computers that arrive at highly technical yet accurate decisions without having to make much of an effort.

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